
This marketing mirrored the process of adolescents, the main audience for popular music, who first reject the world of their parents, then once independent re-assess their own values, and finally, rejoin society on the terms of these recreated values. This determines "reality" as they will act to create it, based upon their values system.
While dominant Culture sought what was pragmatic, and Counterculture pursued the moral, metal music became its own movement because it could not agree with either of those approaches, preferring instead to try to seek what was "real," or meaningful and "heavy" (in the LSD-influenced vernacular of the time). Their approach did not aim at correctness, but assertion of subjective meaning.
Early metal bands, in emulation of popular music as a whole, hoped to discover what was real by finding out first what was not. This attitude, over the course of four generations of music, took metal beyond the grounds of "good" versus "evil" into nihilism, where nothing had inherent value or classification, but could be described in terms of experience.
Nihilism is a frightening belief system for those in societies organized by dualistic (heaven versus earth) and liberal (individualistic, egalitarian) societies, as it denies that our values systems are more real than events in natural reality. To a nihilist, truth is a way we describe some things in reality, but there is no eternal life nor eternal truth which exists separate from immortality. Nihilism means accepting mortality, and experience as what we have in place of a religious or moral truth.
These ideas exceed limits of social acceptability, which in a capitalist liberal democracy threatens the self-marketing which individuals use to gain business partners, social groups and mates. As a result, metal was forced to wholly transcend the artificial consensual reality shared by Culture and Counterculture, and to create its own value system including its nihilism.
Seeking the real, and not the moral, this value system in turn surpassed its own nihilism by moving from a negative logical viewpoint to an assertive one, looking not for something objectively determined to be "eternal" but for that which will be true in any age past or present, discovering through personal experience and acceptance of nihilism (a symbolic analogue for mortality) that which society will not recognize, completing the process of adolescence in a state of actual outsidership.
Introduction
Metal music began as the work of the youth born after the superpower age began, during a

Politically (the global quest for egalitarian society) and socially (the empowerment of new groups and loss of consensus) humanity viewed itself as getting ahead and being superior to other forms of civilization, including the equally egalitarian but totalitarian Communist empires of the Soviet Union and China, but as the thermonuclear age dawned in the 1950s, this dichotomy came to define the "free West" as much as its enemies.
The first generation after WWII created early proto-metal in a time when all older knowledge and social order was being overturned in the wake of an impulse to redesign the world to avoid the "evils" of the previous generation. The people of this age, and coming ages, were new in that they could not recall a time of direct experience of nature as necessary; the grocery stores, modern medicine and industrial economies of their time took care of all of their needs, and no unbroken natural world could any longer be found except on specialty tours. Their civilization had become exclusively introspective and was losing contact with the (natural) world beyond its self-defined boundaries.
During this time, a "peace" movement which embraced pacifism and egalitarian individualism was gaining popularity at the forefront of the counterculture, a phenomenon which had existed since in the 1950s smart marketers (namely Allen Freed) had promoted rock music as an alternative to the staid, traditional, monogamous and sober lives of Protestant, Anglo-Saxon Americans. With WWII polarizing the world against first German and later Russian "enemies," and Viet Nam revealing the moral bankruptcy of benevolent superpowers motivated by their economies, society was becoming more dependent upon the ideological tradition building over the last 2,000 years: focus on the individual, or individualism, as politically expressed in egalitarianism and liberal democracy. This was expressed in both culture and counterculture.
In contrast, metal music emphasized morbidity and glorified ancient civilizations as well as heroic struggles, merging the gothic attitudes of art rock with the broad scope of progressive rock, but most of all, its sound emphasized heavy: a literal reality that cut through all of our words and symbols and grand theories, to remind us that we are mortal and not ultimately able to control our lifespan or the inherent abilities we have. This clashed drastically with both the pacifist hippie movement and the religious and industrial sentiments of the broader society surrounding it.
source:http://www.anus.com/metal/about/history.html
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